农行助农取款获誉“十大亮点工程”

Agricultural bank to help farmers withdrawals probity "ten big luminescent spot engineering"

Recently, bank guangdong branch "bank CARDS to help farmers withdrawal service" by the people's bank of China guangzhou branch, China banking regulatory commission (CBRC) guangdong authority supervision bureau, the China insurance regulatory commission, China securities regulatory commission (CSRC) guangdong guangdong authority with the guangdong financial support for economic and social development in 2012, project of "ten big luminescent spot.

In recent years, guangdong branch based on the service "three rural", actively promote bank CARDS to help farmers are withdrawals, effectively solve the lack of the rural financial service outlets and farmers' difficulty in getting money, achieved significant results. County rural areas by the end of February, the bank in cloth electronic equipment 56000 sets, covering 807 townships, 12733 administrative villages, set up via "and" engineering service point 9076, number of service points in the first financial institutions, administrative villages coverage rate of 80%.

To have layers, selectively promote via "and" engineering, guangdong branch in order to "market project of thousands of villages and townships" as the main channel, expanding chain supermarkets, the peasant, agricultural materials such as special store merchant. In new farming maintain, new farming and fiscal subsidies agent project area, the efforts to fight for direct subsidies to grain producers, subsidies for purchasing agricultural supplies, such as financial subsidy program, comprehensive intervention in rural public utilities such as water, electricity, communications, capture fee projects, expand the scale of agency project, perfecting the payment settlement channels, make funds transfer network, thus improved the channels to the comprehensive value of creativity.

Using Jin Sui via "and" engineering formation channel advantages, guangdong branch actively participate in farmers' daily consumption capital settlement, logistics distribution, farmers and agricultural products to the town for capital settlement, agricultural production materials distribution and settlement services, effort, cooperation organization, agent for the enterprise and farmers financial support to provide a complete industry chain, fully excavate potential of rural capital settlement, improve engineering business value. At the same time, the bank relies on via "and" engineering actively carry out product marketing, gathering effect play an electronic network of customers, provide financial products for the rural customers, constantly cultivate rural financial markets such as consumption, investment and financial management, improve the comprehensive customer value contribution. At present, the bank established the customer information feedback mechanisms, has set up a platform customers financial needs feedback, and farmers financial transactions analysis system is established, the pratt & Whitney customer and high-end customers, classification management and service implementation pratt &whitney synchronous advancing policy and premium service.

To make card really pratt & Whitney in the nation, and the guangdong branch for the broad masses of peasants about bank card use knowledge, and to deepen understanding of bank card business, gradually familiar with the use of bank CARDS, experience the convenience of card, change slowly from resistance to accept card payments concept, to spur card requirements, reduce cash flow, in order to promote the popularization of the new payment and settlement tool in rural areas has played a positive role.

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