农行营口分行企业电子银行业务全面驶入“快车道”

 ABC yingkou branch enterprise comprehensive electronic banking business into the "fast track"

In recent years, the electronic banking business has been the agricultural bank of yingkou branch short board business, since the beginning of the year, ABC yingkou branch in expanding customer scale under the premise of constant exploration, integration of marketing, enterprise electronic banking business achieve rapid development. As of February 28, 220 new registered customer enterprise net silver, year-on-year growth of 323%; New enterprise message service customer number up to 173, up 179%; New business telephone banking customer number up to 201, up 258% from a year earlier, the indicators have overfulfilled ShengHang chronological plan. Enterprise electronic new bank customer number 594, completed ShengHang 32.6% annual plan, the province ranked first in system.

One is with the "normal" marketing. Electronic banking outlets as enterprise product marketing main land, practice "win" in the lobby, completely change the status of the node enterprise electronic banking marketing "intermittent", comprehensively implement enterprise marketing of normalized electronic banking products.

2 it is to set up electronic banking marketing outlets, demonstration at the point to bring up. Timely summary advanced network marketing skills and experience, which is based on institutional briefings and meetings, the enterprise electronic banking product marketing into the mainstream outlets briefings on content, for evaluation and experience exchange, improve network marketing ability.

Three is to strengthen the linkage mechanism. By vertical fluctuation linkage, horizontal linkage mechanism, public or private, to establish hierarchical marketing system, realize information and resource sharing, promoting electronic banking products to permeate quality brought to customers effectively.

Four is to differentiate marketing tool. Binding customers in product portfolio marketing way, a number of single drive business common development, to focus on conducting online banking account reconciliation for signing, strengthening the special marketing activities such as telephone banking marketing as an opportunity to develop the enterprise net silver and news services, online banking account reconciliation for business, and promote rapid growth of online banking customers.

Five is to improve the service level, through the customer pays a return visit regularly, gifts and other value-added services, to help customers familiar with and use of electronic banking products, strive to improve customer loyalty.