农行榆林分行营业部个人存款实现开门红

ABC yulin branch sales department personal savings to achieve success

Since 2013, ABC yulin branch organization will deposit as the pinnacle of "spring action", to develop personal customer maintenance and development work, personal savings to achieve steady and rapid growth. By the end of February, personal savings net increase of 204 million yuan, the year for personal savings.

First, strengthen organizational leadership, ramming target task. The department established a special leading group, has been clear about the objectives, layers of decomposition to person, intensify examination, fully mobilize the staff's work enthusiasm.

Second, to carry out marketing activities, expand customer market. To expand customer market, expand the basis of source, the department strengthened individual high-end customers maintenance and service work, enhance the brand image, promote the sequestration ability. One is to carry out the VIP customer maintenance activities. Deepen the VIP customer list system management, hard to carry out the personnel tracking maintenance, using double festival period, visit a VIP customer, mining potential of deposit. 2 it is to develop integrated marketing activities. Based on savings deposits to bank card as the carrier, active play to personal finance, the bank on the net, third-party depository, framatome, advantages of the precious metal products, a variety of combinations of product marketing and cross-selling, achieve high quality client funds circulating and promote the personal savings growth space. Strengthen interaction between savings and wealth management products, effectively improve the retention rate of deposit. By the end of February, the cumulative sales of personal finance products nearly 500 million yuan.

Three, optimize network service, set up a good brand. On recent increased customer financial needs and funding the characteristics of the active, timely adjust the cabinet work and dwell time, to extend the time window for effective work. Strengthen network tellers, customer manager, the lobby manager and branch, head of the team cooperation, achieve seamless docking. Self-service equipment management at the same time, the self-service equipment and tools to conduct a comprehensive monitoring, increase the inspect frequency and qing chao frequency, increased foreign service ability, tap a lot of customers, reduced the counter pressure.