农业银行张家界分行实现新增存款市场占比同业第一

Implemented by zhangjiajie branch of agricultural bank of deposit market share of new trade first

Since this year, zhangjiajie branch firmly establish a sense of competition, marketing consciousness, development of consciousness, the development of indebted business as an important way to enhance competitiveness, expand the operating results to grasp, has made remarkable achievements. By the end of February, the bank the deposit incremental trade accounted for 59.07%, increased by 6.78%, compared to the incremental market share trade first in the city.

Is a prominent marketing focus. To carry out comprehensive marketing as an opportunity to "spring action" business in order to promote improve service network transformation, and communities in earnestly the key customer marketing and maintenance work, optimizing personality services, to expand the key customer deposits share ratio, on deposits in 5 million yuan of above the governor shall assume overall responsibility for the key customers, strengthen communication, visit regularly to maintain and promote the stable growth of the deposit.

Two is to improve marketing skills. Make full use of the personal finance, agency, settlement, seize savings assets, business innovation, network comprehensively advancing civilization services standardization construction, improve its counter business marketing skills; Make full use of business CARDS, online banking, personal financial solutions and other services, expanding companies, institutions, at its source, toward promoting steady and rapid growth of deposit.

Second, strengthen marketing evaluation. Further highlight the deposit status of the "first" and increasing evaluation weights, the account work as a sub-branch, target responsibility system and special operations, emphasis, clear inspection standards, and rewards and punishments measures, layer upon layer decomposition goal, vigorously promotes the responsibility to implement, execute monthly bulletin, a quarterly cash, fully mobilize the various business units and business marketing personnel's enthusiasm.

Four is to strengthen the supervision of the marketing. Pay close attention to jurisdictions that each business unit deposit growth, a analysis, to form a task force, targeted on deposit growth, market share declining branch, help, promote activities, help to analysis reason, strengthen operational guidance, promote growth, increase market share.